MISCONCEPTION #2: The only reason to clean carpets is to remove the dirt.
No. As you probably
know, outdoor air contains pollen, fungus, bacteria, air pollution, cigarette smoke, car exhaust and hundreds of other chemicals.
When you come into your home, you carry that pollen, bacteria, and chemicals in your hair, skin, clothing, and shoes. Not
surprisingly, all of those chemicals and toxins wind up in your carpet.
If you have allergies, asthma, emphysema, or
other breathing problems, one major source of your problem could be the pollen, fungus, smoke, and chemicals in your carpet.
MISCONCEPTION #3: One method of carpet cleaning is as good as another.
No. The dry-cleaning
methods, which are dry foam, dry chemicals, and dry compound, do not rinse your carpet in any way. Instead, they leave a dirty
residue. You might say they clean your carpet only halfway. The most effective cleaning method is hot water extraction. Hot
water extraction means a hot water cleaning solution, under high pressure, is forced into your carpet and then extracted out
of your carpet. Shaw Industries, the world's largest carpet manufacturer, recommends hot water extraction as the primary method
of cleaning carpets, along with an IICRC approved firm. Carpet cleaners use one of two types of hot water extraction. If they
use a large unit that operates from a van or truck outside your facility, it's called truck-mounted extraction. If they use
a small unit that can be brought inside, it's called portable extraction. Shaw's first choice is the truck-mounted system. They
recommend the small portable unit only in areas where the truck-mounted unit won't reach. The truck-mounted extraction system
cleans much better because it heats the water to a higher temperature, which breaks up the dirt, bacteria, chemicals, and
pollen in the carpet. Then, the machine
uses high suction to draw the dirt and chemicals out of your carpet.
Having the right equipment is all a company needs to clean your carpets properly.
Not true. Many companies
own hot-water cleaners, but very few companies teach their employees how to use them properly. This is why it's important
that you choose your carpet cleaner carefully. The best cleaning companies are those that have been certified by the Institute
of Inspection, Cleaning and Restoration Certification, known as the IICRC.
MISCONCEPTION #5: The company that offers the lowest price is the company you should hire.
No. We've seen so many problems arise from lowest-bid companies that I suggest you NEVER hire the company that quotes
the cheapest price. The two most common problems are:
1. The price may not be for services you want performed. The company
may be equipped to remove only the dirt from your carpet. But you may want bacteria, fungus, pollen, dust mites and tobacco
residues removed as well.
2. The price you see advertised may not be the price you pay. Many homeowners have learned
that the low price they say advertised lasted only until the carpet cleaner got into their home. Then they were pressured
into paying a lot more for a variety of add-ons. Some carpet cleaners even break the law by using illegal bait and switch
MISCONCEPTION #6: Any honest carpet
cleaning company should be able to give you an exact price quote over the telephone.
I wish this was true, but it isn't. Honest,
reputable carpet cleaning companies almost never price carpet cleaning by the room. Instead, carpet cleaning is usually priced
by the square foot. So if you'd like me to tell you the exact cost of cleaning your carpet, I need to know the exact number
of square feet that you want cleaned. To get an accurate measurement, we use a measuring wheel to calculate the exact
size of the carpet area.
To give you an idea of how we estimate the cost of cleaning, here are the two things we consider.
1. The type of carpet. Certain types of carpet are harder to clean than other types.
2. The amount of soiling. Carpet
that hasn't been cleaned for ten years will take longer to clean than carpet that we cleaned within the last six months.